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As we saw in Article Number One, Testing remains front and centre the most important, powerful and effective thing you can do to help your advertising. Regardless of the budget, the message, or the media placement you make. You need to…

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in…

The best advertising, whether for a small business or large, is advertising that works. The price a small business owner pays for advertising would not be an issue if the outcome of the ad was known. If a small business owner had a choice…

When firestorms raged across Southern California and land lines were down, having a cell phone to call my family was a blessing. When I could sit in my ocean front garden and use both hands while talking to my Mother in Florida, I adored my…

Human beings are the building blocks of society. The societies agglomerate to make states. And then the nations are formed. The economy of a nation is the indicator of its prosperity. What the economy affects primarily are the people of a…