Did you know that content marketing is one of the key ways to grow your digital presence? And if you want to do it the right way, you must also use the right metrics to track your performance. Tracking metrics might seem a bit underrated for a content marketer, but it holds much value. Content marketing does the job of attracting as well as nurturing leads. Whether it is ebooks, stories, videos, or newsletters, you need to ensure that all of these are included in your strategy and are optimized and tracked from time to time to get the best results.
Want to know which essential metrics you need to track? Read this post by Whitebox Creative Content Agency to learn more.
Creating content for social media is an integral part of any effective content marketing strategy. In today’s digital landscape, where social media platforms serve as a gateway to your target audience, developing a robust social media content plan is crucial. To succeed in this endeavor, you should start by understanding your audience and tailoring your content to their preferences and behaviors on different social platforms.
One key aspect of creating content for social media is consistency. Maintaining a regular posting schedule ensures your audience knows when to expect new content from your brand. It also helps keep your social media profiles active and engaging, which can positively impact your online presence.
Another vital element is the variety of content formats. While text-based posts are essential, incorporating visually appealing content such as images, videos, infographics, and interactive content can significantly enhance your engagement levels. Each platform has unique strengths, so tailor your content to make the most of these features. For example, Instagram and Pinterest are image-centric platforms, while YouTube and TikTok are ideal for video content.
Moreover, social media content should be designed to spark conversations and encourage audience participation. Engage with your followers by responding to comments, asking questions, and running polls or contests. This two-way communication fosters a sense of community and loyalty among your audience.
Lastly, don’t forget to track the performance of your social media content using relevant metrics. Keep an eye on engagement metrics like likes, shares, comments, and click-through rates to gauge the effectiveness of your content. Social media analytics tools can help you understand which types of content resonate best with your audience, allowing you to refine your strategy over time.
Incorporating these principles into your content marketing strategy for social media can help you create a compelling and engaging online presence, ultimately driving positive results and ROI for your brand.
Web Traffic
This is the first and most important metric you need to measure. Doing this will help you understand what type of content is doing well amongst your audience. However, you will need a proper analytics software like Google Analytics. Use this to evaluate essential aspects like traffic sources, views per page, referral traffic, unique sessions, conversions, etc. This kind of information is necessary when making necessary promotion decisions. This means that if the traffic to your website is low, you will need to work on a few areas to improve that.
Qualified Leads
Several companies use the help of content marketing simply to get leads. Measuring leads has two purposes: finding the prospects and understanding their ability to give you enough purchases. To measure this accordingly, monitor CTA performance, track content downloads, see the number of completed purchases, etc.
Sales Volume
Knowing the sales metric should be a fundamental goal because it will help you fetch enough customers. For this, you need to look at the page value, the transactions, the rate of conversions, the time to purchase, etc. If you own a website, you can easily access the data using Google Analytics.
Click Through Rate
This usually means driving the right kind of traffic towards your content pages. You need to track the CTR, which means you need to see how many people click on the links and visit the email, advert, and website. You could also use CTR to measure the ROI for specific campaigns if you want to run them for your website, social media, and emails. Calculating this is relatively easy. For example, imagine you ran an ad; only 5,000 people saw it, while 500 people clicked. So, all you need to do is divide 5000 by 500. The answer is 10. This means the CTR is 10%
Conclusion
So that’s it. That was a look at your critical metrics for content marketing. Always note that you don’t always have to track every single metric. You don’t want to end up catching the analysis paralysis. But you do want to choose metrics based on your goals. So, for example, if your goal is to create brand awareness, the key metrics you need to choose based on this are your engagement rate and CTR. If it is followers, it should be per post growth rate, content bucket performance, etc.
And if you want overall solutions for your brand, you need an agency to help you. Whitebox Creative Content Agency is your partner to boost your online presence with the best content.
The experts here are committed to helping you bring your idea to life so you never have to worry about content production. The goal here is to empower you with the right resources regardless of whether you are a huge-scale entrepreneur, a service provider, or a small business owner.
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